Posts Tagged Twitter
For many people, Twitter is little more than just another social network that was added after the Facebook frenzy. This is why more than a quarter of the 500 millions users possess inactive accounts. However, as this article demonstrates, sportsmen of all kind capitalised on the opportunities Twitter provides. Far from being a hindrance, the ability to only use 140 characters actually suits sportsmen, as it replicates the standard answer given in a post match interview. It was initially sold to them as an excellent way to promote their career and strengthen their relationship with their fan base, and by adding pictures of themselves in their daily lives, it allowed fans to relate to these figures that were, in many ways, just like them. Here lies one of the numerous twitter paradoxes: in a world where sportsmen are more protected than ever before, Twitter provides a way of infiltrating their star life.
There is also a negative side to the technology however, and Twitter has also provided a clear demonstration that athletes should think twice before ‘shooting from the hip’. and writing what they think. The number of headlines created by sportsmen’s tweets are already hard to count, one thing is certain: for some football players, the microblogging website is a way to shout out loud what they are thinking at any time of the day.
Football’s two most famous examples are Joey Barton and Rio Ferdinand.
There is only one thing in life worse than being talked about, and that is not being talked about.
The impact on the franchise’s public relation :
Given the professionalisation of sport franchises, football club’s internal policies are regularly breached by their players’ emotional tweets and their communication strategies are severely compromised. A recent example is the football player Djibril Cissé who got offended by the reamark from one of his supporters suggesting that he couldn’t hit “a cow’s a** with a banjo.” Cissé then tweeted the exact address of his club’s training ground and invited the supporter to: “come and have a little chat.” This is a story which resembles the scandal involving Wayne Rooney, who threatened to silence, permanently, a Liverpool supporter who insulted him via his Twitter account.
‘I will put u asleep within 10 seconds hope u turn up if u don’t gonna tell everyone ur scared u little nit. I’ll be waiting.’
Though the majority of these tweets are uninteresting, some of them have put entire national federations into trouble. The most recent episode was the clash between John Terry and Anton Ferdinand; the story started with the accusation of Rio’s brother Anton that the Chelsea defender had racially abused him.
The story became so big that Ashley Cole and Rio Ferdinand were soon implicated. The first intervened in support of John Terry but his testimony was deemed untrustworthy by the English Federation. Angered by the decision of the FA, Ashley Cole tweeted : “Oh yeaaaah that’s right I lied.. Bunch of t****”. Although he and his club presented their apologies almost immediately, Cole was condemned to pay a £130,000 fine. In the meantime, infuriated by Cole’s testimony, Rio Ferdinand labelled him a “Choc Ice”, a slang term denoting a black man with ‘white’ sympathies. Many London newspapers talked about the story for weeks and to say that it didn’t look good is an understatement. In Switzerland there was a similar affair during the Olympics, when a Swiss national player in the bitterness of a loss against South Korea lost his sense and tweeted :
“I want to beat up all South Koreans ! Bunch of mentally handicapped retards ! ”
Immediately after the outburst, the player’s account was closed and he was banned from the national team.
The use of companies to maintain ghost accounts :
The increasing influence of sportsmen leads to an expansion in their marketing potential, not slow to envisage the effect Twitter could have, sponsors soon realised the potential lying behind specific accounts, and the vast swathes of population they could interact with. With 14 million followers, Cristiano Ronaldo is among the highest profile football tweeters.Not surprisingly, Cristiano Ronaldo is regularly advertising Nike products directly on Twitter, complete with pictures and comments for his fans.
The most recent one shows him playing all kind of instruments and wearing different football kits. The use of social network as a commercial tool is increasing and its should come as no surprise. In the case of Cristiano Ronaldo we can talk of the use of a ‘ghost writer’ for his account. One of the reasons behind this statement is that his tweets are mostly advertising, and not very frequent Furthermore, the use of perfect English makes it hard to believe that it is entirely the work of Cristiano himself. Doubt becomes certainty when we read a disclaimer added on his profile saying that: Digital Artist entertainment inc. is in charge of the content of the account, but also that they can use the personal data of his followers and sell them to other companies. This company is one of the many that proposes to ‘take care’ of an individual’s Twitter account for a certain prize, and also to post a certain number of tweets every week depending on the agreement.
The Twitter paradox :
Here we can see the controversial character of athletes’ use of Twitter : on one hand we have the impossible task for the major club’s PR to limit the damage created by their players’ outbursts. On the other hand, however, the use of Twitter as a new tool of advertisement is hard to deny. Whilst the fan is informed on a daily basis of what his idol thinks, simultaneously, under the cover of a fake bond, diverse companies are trying to promote their merchandise. These are the two extremes that you can find on the microblogging website. In a way we could argue that the outbursts of athletes are true to real life conversations, and therefore that they are the ultimate proof that we are dealing with real human beings that possess feelings and are not afraid to express them. In fact, without this, would Twitter just be a boring ensemble of diverse hidden advertisement pages? The real fans would then see no interest in the social network as it would fulfil the same kind of role as a fan page on Facebook.
Twitter also allows us to learn things about players that they would never be revealed in a formal interview. It is interesting to speculate on the future of the sport’s own response to Twitter. Will it be to restrict the player’s access to social networks? Or rather to give them communication courses on what can and can’t be said on the web? When we see the PR manager of Liverpool Jen Chang being sacked because he threatened a fan to cancel his season ticket it does raises some questions. One thing is clear to this writer however, between the politically incorrect account of Joey Barton and the incredibly boring account of Cristiano Ronaldo my choice is quickly made and I hope yours is too.
1 Ben Dir’s Blog on BBC Website : http://www.bbc.co.uk/blogs/bendirs/2011/01/twitter_blog.html
Both Twitter and Facebook cannot be ignored any more when talking about the World Wide Web. Thus are they surely to be considered when using the amazing internet tool as a journalist. Let’s now have a look at how to get the best of it!
The social networks, by the number of subscribers they gather, are a rich source of information, as well as an amazing showcase. Therefore, it can be used by journalists in a number of ways: to always be aware of what is going on and interesting people, to try to get people to give their opinion about a subject, to get some feedbacks about an article, or to extend one’s readership and number of followers. In the interest of being more accurate, I’ll focus here only on the use of Twitter and Facebook Here are the few tips you will need to be an efficient social network journalist!
Three things to know when using social networks as a source
1- Verification must without contest be your main concern when using social networks as a source. If social networks can often be much quicker than traditional Medias to provide a story, they cannot be trusted, and the journalist must look around to see if other users or legitimate sources providers can confirm the story.
2- You have to develop your own trusted network within social Medias. Getting the wider choice among a group of users you now are trustworthy is a powerful asset for a journalist using social networks.
3- You must be systematic when using social Medias as a source. By doing the same ritual times and times again, you will gain a more accurate judgment about what is said on social networks, and thereafter win a lot in efficiency.
Three things to know when using social networks to gather opinions
1- Think about your personal experience on social networks. In which circumstances would you give your opinion? Which kind of question would you actually answer and which kind you wouldn’t? It will give you a valuable clue to guess how to manage your audience and get the best of it.
2- Before looking after opinions, you have to decide if you want to get a number based statistic answer or rather a few interesting witnesses. You will get more answers with a question that can be answered only by “yes” or “no”, but an open question will often give you more information to deal with.
3- Create a debate. To give their opinion about a specific subject, people must feel concerned, disturbed, annoyed or enthusiasm. Therefore you should give a direction to your question, give something of yourself to push your followers to react. .
Three things to know when using social networks to get some feedbacks about one’s articles
1- Getting a lot of feedbacks can be dangerous for your website. If you want to advertise using social networks you will have to be ready to assume de consequences. I mean managing properly de comments posted on your page or website. Otherwise, spamming or provocative answers will quickly suffocate the debate.
2- Before advertising on social networks, you must be aware that everything you will post, included answers to readers, comments or random posts, will be considered as a part of your work and evaluated and criticize in this sense. There for having separates account for your private life and your job can be very useful.
3- Post pictures and videos to get attention. Even if your work is mainly based on writing, you will have to use pictures and videos. It will surely get you more feedback, and images are what modern internet journalism is all about.
Three things to know when using social networks to extend one’s readership
1- “Tweet your beat”, the advice was given by Lauren Invik, from the social medias specialized website marshable.com. If you want to get some authority on social networks and bring in something more than the millions of other users, you have to be a specialist. That means tweeting or publishing on Facebook only when you know exactly what you are talking about. Giving your opinion on random subjects is not a plan for a good social networks journalist.
2- Being a specialist also includes being among the first to get the news about your favorite subject. Therefore is it necessary to give to your audience more than your own stories. Using in a wise way the retweet or share opportunity will help you a lot while trying to please your followers and make your account attractive.
3- Link as much as possible your publications. The hashtag and the “@” button are crucial not only to reach a wider public, but also to show your sources and make your information safe and valuable. Websites like tagboard.com are based on the use of the “@” and de hashtag and often used by people to look for news about a specific subject.
So, fellow journalists, have you already been using successfully social Medias in your work? Would you add some advices to the previous shortlist? This article is meant to be updated and enhanced by your contribution!
More on the subject with this France 2 TV show about Twitter brodcasted in 2010
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Nowadays, social media have become a “must have”. A “must have” for us, simple citizen of the world, to be part of the worldwide communication process. But, for those we call celebrities, social networking is a powerful tool. Indeed, using social media, famous people reach directly the public. A strategy directed to involve their fans in their daily life and by the way to get more success and popularity.
Obviously celebrities need their fans to support and grow their careers. Imagine for a second you were someone famous, wouldn’t you want as many fans as possible? Sure you would have loved to. So entertaining the fans is part of the job. And by sharing on social media aspects of their life, stars let people be part of it. A great opportunity to escape from the boring everyday life fans have to deal with. Let’s take a concrete example: Lady Gaga is completely addicted to social networking. She currently tweets and interacts with her fans she calls her little monsters. And instead of just posting her moods, pictures or advertisements, she makes the effort to answer the comments. Another example is Justin Bieber. The young singer who was discovered on YouTube is a child of social networking. So interacting with the public is a way to thank people for giving him his chance.
Sharing the real reality
A lot of information isn’t provided by the paparazzi anymore but by the stars themselves on their social networks profiles. Today, famous people especially use Facebook and Twitter but many others like Youtube and MySpace are also popular. Using those networks, stars have various purposes. It can be to promote their campaigns, invite the public to an event but also to let the world know other sides of them before the magazines do.
Social media have given these people a new power. Tired of being hunted down by paparazzi who often turn the reality in a way to have a scoop to sell; celebrities have found a way to communicate what they want. Thanks to social networking they can show the real person without any Photoshop, censoring or cuts. They can simply be themselves and show the sides of their lives they want to show without silencing their words. Social networks have allowed these people to get down from the untouchable pedestal of celebrity and become human. Yes, by using those networks they are just behaving like normal citizen of the world.
Good but also bad consequences
Although there is a lot of good that can come from social media, there is also some bad. As an example we can cite Tom Daley, an English diving star. During the London’s Olympics, someone twitted him a bad comment about his father’s death. That’s one of the reasons why some famous people make the decision to stay private and avoid social networks and direct contacts with their fans. According to me, you can avoid troubles fixing a limit not to go through while revealing your private life to all. Like avoiding sharing the too personal events.
Another problem is the fake profiles. Lots of accounts are made by simple citizens who pretend to be the celebrity they represent. Therefore to avoid any kind of disappointment, fans must be aware and choose the social network profile to visit or follow with a great deal of care.
By Lea Huszno
As the German version of the website www.20mn.ch became a reference and became one of the most consulted and well-known websites in Switzerland, I wanted to know whether the same would occur in the French part of the country. The aim of this article is thus to analyse the French version of the news website and to explain how the journalists use social media (Facebook and Twitter) to promote articles.
20 Minutes Online is an information platform. It is probably one of the most effective, efficient and powerful portals of news in Switzerland. It covers three parts of Switzerland according to the languages (20 Minuten for German, 20 Minuti for Italian and 20 Minutes for French). In this article, I will focus only on the French version, which was created on the 8th of March 2006.
The success of 20 Minutes Online is mostly due to the speed with which news is added. There were 1’035’000 articles written for the sole month of February ; this illustrates how the website is constantly increasing. Each section possess a Facebook and/or a Twitter account on which it shares almost instantaneously posts with the link to the relevant article. All the posts are linked to the website www.20min.ch/ro. Is the activity of sharing news on social medias a good way to reach a wide range of readers and redirect them to the initial platform 20 Minutes ?
The opinion of the expert
Mathieu Coutaz is the « head » of the site. He explains that only most relevant news is posted on Twitter and Facebook ; it represents between 5% and 10% of the overall production. Some sections are more active than others on social media : « News, Sports and People are the rubrics which post the most. The reason is that we are first a news website and therefore we are making a lot of news articles », confirms Mathieu Coutaz. Of course, the idea to share content on social media brings new readers. « Sharing news is for the 20 Minutes both appreciated and practical. 4% of our traffic comes from Facebook and less than 0,1% from Twitter. Google remains the most important marketing online tool », concludes the person in charge of the website.
By observing the different Facebook and Twitter accouts, it’s easy to determine that the news item is the most active. Being an online webiste which brings news means to be the first to tell a story or relate an event.
On Facebook, 9 sections possess an account (News, Cinema, Football, Hockey, Sports, Festivals & Music, Insolite, Hitech and People). Twitter is a little bit less popular with only 7 items (Buzz, HiTech, Music, News, People, Sports, Gamezone).
The organisation of the Facebook and Twitter accounts permit people to react or to share posts.
I questioned 30 people about their consumption of the news from the 20 Minutes via Facebook or Twitter. For this survey I used Facebook in order to distribue the survey’s link.
The results show that people who live in Romandie are not fond of information. 45% admit they don’t follow the news, 21% say they follw information on Facebook only and 21 % on Twitter. Only 14% admit they follow news on both social media. To conclude, people are not yet used to follow news on the Internet, but nowadays a lot of website become more and more active on social media to promote, share and comment on news.
Regarding the « semestrial report » of Tamedia dated June 2012, the website 20Minutes Online is the number one with 3’673 thousand unique clients per month. How long will it keep this so conveted first place ? Are newspapers online associated with social media the future of Journalism ? Nowadays all newspapers have an Online version. They publish first little articles on the web and the next day on the print version. Newsweek was the latest example. This american magazine-newspaper will publish its last printed version on the 31th December 2012 and after will exist only in digital format. For sure, social media will play an important role in sharing and recommending news and articles.
At first, I thought that social media such as Facebook and Twitter were there to communicate and share information between people. Half surprise, politicians jumped into it to for their communication as well. It seems hardly surprising.
But at the beginning of September 2012, as I was watching French TV (Canal+, to be honest), I realized that every single show had its own Tweeter account. Le Grand Journal, La Nouvelle Edition, and so on. I asked myself what was the point ? Why should these shows need a Twitter account ? What could they share more than through the broadcast itself ? Let’s make a round.
Before they all had a way to tweet, some of the shows on Canal+ had already a Facebook account. They were sharing and teasing information about the incoming edition :
Well, it looks normal. These are daily shows, and no TV-program can inform what is going to be talked about. So, the shows announce themselves what will be the content of the next edition. And the point is also to permit the audience to comment directly on what is happening on the TV.
And then came Twitter. What for ? In no case to announce the content, as the message on the social website cannott overpass 140 signs. Too short. Here is my vision of the necessity for TV-shows to have the possibility to be followed and to tweet.
Do you remember the second screen ? Let me refresh a little. Second screen is the concept advanced when people, while they are watching television, have a laptop or anything else like that to share their point of view on what is going on. Before Facebook and Twitter, they did it so on forums or on instant messenger (as MSN Messenger). If I’m not clear enough, or if you want to learn a little bit more about it, I invite you to click here.
Today, we have social media. Thank you Facebook and Twitter to allow us to share more quickly and with more people what we think about something (here about the shows). But it is not the only one advantage that social medias offer.
With the « old » second screen, mass medias cannot hear what people were saying. There was no possibility for them to know what the audience was thinking (except with letters and mails, but it is clearly too « cold » for a reaction). With the new way of second-screening, medias such as radio and TV can follow the opinions of all the people that are following them. So that’s why almost every show on french television has its own hashtag.
Tweet me, tweet me, I wanna feel your body
Ok, it’s not very sexual to have thousands of followers. But the purpose is the same : knowing and feeling how the other react, what he thinks. And then, shows invite their audience to tweet them :
They invite them but in silence. As a side note, the CSA (the organ that invigilate French radio and TV) has forbidden to talk about Facebook and Twitter because they are brands. So French animators and journalists use the term « social media » instead of the words that cannot be said.
While they are watching a show or listen to the radio, people can talk about it. They are invited to comment in live what they are looking at. And this method and behaviour is so called « Social TV ». The concept is actually easy to understand : it’s the fact that television and radio, as they were one-way before, are now connected directly to the audience and interact with it. Do you want some more information about it ? I invite you to read more about the social-TV.
Fine for the web 2.0, but is it just that ? Do the French radio and television only want to open the world of communication, spread the news and « feel the body » of the spectators ? It seems more than that.
If you tweet your reaction about what you are watching at, it means also that you’re really following the show. Logical. But that is : you are carefully listening to the media… and to the advertisements.
The Huffington Post from time to time, as others web sites, indicates the audience of the shows on Twitter. This new way of measure is named « Social audience ». The more a show is tweeted, the more he has a place at the top of the ranking. Here is an example of this social audience.
As we can see, it’s not just to interact with the spectators that TV-shows have a Twitter account. It’s to capture the audience as well. And then convince the advertisers to invest higher amounts in TV spots..
Is French television shy ?
Twitter is not yet as known in France than it is in the United-States. Normal, as the social media is born there. But it has an influence on the use of Twitter in French TV. It is nowadays a little bit shy with the blue bird. Look at this video, and see how it goes in the US :
Because French people don’t twit so much ? This is part of the answer. The other reason is that the CSA, as I said it before, forbids radio and television to pronounce the names of the most famous social media.
And finally, there is probably a last reason : the French journalists feel maybe quite uncomfortable with this new way of interacting with the public. Is that an open door for any opinions, relevant or not ? Is that a change in journalism, has the public also the right to comment the news in a media? This raises many questions about journalism, and in particularly this one : is journalism going to change once again after the « shock » of web 2.0 ?
For further readings, you can follow this blog of the alumni of the Dauphine University. The contributions are made by several people who now work for medias.
Twitter has become a major player in American politics. And above all, during the presidential elections. Adam Sharp, head of government, news and social innovation at Twitter reported there had been 360,000 total tweets during the two conventions in 2008. The total for both in 2012 was nearly 14 million. Obama and Romney have clearly understood this evolution and were thereby really active on Twitter.
If we take a look at these screenshots we note a clear advantage in Obama’s account. The president has almost 15 times more followers than Romney. He has been tweeting 5 times more than his opponent. We notice also the fact that Obama’s account is run by his campaign staff. This can explain the difference of activity among the two accounts.
Given that huge activity on Twitter, the social media has created a special tool for the presidential: “The Twitter political index” or “Twindex”. This tool has been built in partnership with social web search company Topsy and polling Firms (The Mellman Group and North Star).
Let’s take a look at this short video wich explains us what is the Twindex.
How does it work? Everyday, the Twitter Political Index measures the sentiment of tweets that mention Obama or Romney. The scale runs from one to 100, with 100 being highest, a score of 65 for a candidate means tweets with their name or account name are on average more positive than 65 percent of all tweets.
It is quite interesting to see that the “Twindex curve” follows nearly the curve of Gallup (a very serious old and serious pollster in United States). The blue curve represents Twindex and the red curve represent Gallup.
Feeling the good business, certain website have even tried to commercialize some advices about the use of Twitter. A good example is “the guide for effective political tweeting”that give us a list of 20 advices. For example: “Sound like a human. Be succinct and funny”. “Never use more than one link per tweet”. “Limit tweet to a single idea”.
This slipping of political debates on social media don’t make everybody happy. There are also negative voices. The principal argument is to say that there are only 13% of American active on Twitter. Thereby it becomes difficult to measure the real opinion of the American population on this social media. There is also the problem of a shallower political debates on Internet: How can you express complex arguments with only 140 characters?
However it is impressive to notice the increasing importance of Twitter in American Politics.When is it going to stop? Could we imagine the disappearance of polling stations? American citizens that vote directly on Twitter using the hashtag # OfficialVote ?
See you in 2016 to see how Twitter can surprise us again!
By Simon Vuille
To learn more about the way Obama and Romney use the social media: http://www.journalism.org/analysis_report/how_presidential_candidates_use_web_and_social_media
The Twitter political index:
By Violeta Ferrer
May 15th : Puerta del Sol, citoyenne door
Reminder: On May 15th 2011, an “Indignant “Movement was born as a reaction to the European economic crisis. It’s a citizens’ movement, which aims to promote participatory democracy and a radical change of the neoliberal policies. The demonstrators are mainly young people, intellectuals and laymen who declare themselves independent of the control of political parties, unions, churches and mass media. “The Nonviolent Struggle in 50 points”: « La Lutte non-violente en 50 points »
A new tool of power: Their voice transcends borders. Social networks and blogs are their faithful allies to disseminate their ideas, organize demonstrations, share opinions and increasingly recruit indignant all around the world. A new freedom of opinion has arisen. Facebook and Twitter they are more than social networks, they became a multimedia platform: Photos, articles, opinions, videos, reporting, events’ organization,etc. Tools necessary for a Multimedia movement.
From August 15 to 21: GOD BLESS THE “INDIGNANT”:
The Antipope group and the “Indignant” movement pushed by the enthusiasm, euphoria and success of the manifestations in Spain and all over the world decided to protest against a supreme untouchable mystical power: The Pope Benedict XVI.
Medias : Euronews, 17 August 2011
Twitter : The Indignant
Twitter: The WYD
Madrid hosted the Pope during the World Youth Day (WYD). The Government considered the day as an exceptional event and of public interest. On the contrary, protesters were arguing that the arrival of the Pope was a demonstration of supranational power/influence. Their unhappiness was fed by the enormous costs of the event, in a context of severe economic crisis. WYD is definitely too pompous, too expensive: For a week, between 50 and 60 million € were spent. A million of young religious people with different ideas than the “Indignant” attended the event. According to the citizen movement, the Pope’s visit should have been less luxurious and pompous:
Organizers defended themselves by proving that the budget has decreased by 20% in comparison to the budget of 2008 in Australia, and participants funded about 80%. Only the authorities and Catholic associations or private companies would finance the remaining 20%. In a time of deep crisis, the Pope’s arrival in Madrid was a major event broadcasted by media around the world.
The face to face/ confrontation:
It was lost by the “Indignant”, considered that they were only a few hundred protesters against more than 2,000 million pilgrims. Postures and religious ideas were confronted openly in the streets of the Spanish capital. “Indignant” did not have any other choice than to give up and become “indignant” at home and on social networks as the city, previously held by them, was now the city of Jesus’ followers.
As expected the event caused several damages, some wounds and arrests. The police violence against demonstrators was highlighted on traditional media and social networks:
For years, religious groups have been using new technologies of communication and information to reach new generations. The proof is on Facebook: 102’432 persons are already registered to the WYD page, at 423 days of the event.
If you are an atheist, in a minute you will be convinced to convert to the Catholic Church: watch this publicity!
WYD – Catholic youth answer to laic, atheist, against pope, protest at Madrid, Spain:
On the other hand, if you would like to understand why the capitalism is broken watch this video: “Story of stuff, Full Version; How Things Work, About Stuff”
In conclusion, by analyzing the events of August 2011 in Spain, we confirmed that the new generation, conservative or liberal, are using new technologies to claim their ideologies and postures. This is the true revolution of youth.
To be continued…
Do you agree with the “Indignant “or the Catholic youth? What is your opinion on Pope Benedict XVI?
Your opinion matters: Write it here !