Posts Tagged technology

Watching TV on two screens

Because one screen is not enough, even more people don’t only watch TV passively anymore. Laptop on the knees, it became normal to surf on the web while watching intermittently TV.

Nowadays, the so-called Second Screen applications appear on our tablets, giving additional informations linked with the TV’s main program. Useful ?

A familiy watching religiously at TV in the 50’s. Past times. Nowadays, one screen is not enough anymore.

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What does the Second Screen brings to us viewers ?

The second screen provides additional informations, in link with what you’re watching on your TV. An international example are the 2012 London Olympics, an event during witch several main TVs transmitted content about the results of the athletes during the broadcasting on the Second Screen.

The Guardian Second Screen, on tablet

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Second Screen experiences in Switzerland

A swiss example : the RTS “deuxième écran”

In February 2012, the Radio Télévision Suisse launch its own Second Screen system. Up to now, only one program uses the application : the daily evening news “19:30”. During the program, each time a report is broadcasted, complements become available on the application.

Lets have a look at how it works :

From the RTS website mainpage “deuxième écran” section can be found in “Les plus du web”

Or, it’s possible to acess to it directly following this link.

How does the RTS “deuxième écran” looked like for today’s 19:30 ?

Want to know more about Christian Varone topic ? The second screen gives you more elements.

The second screen doesn’t only proposes texts, but also graphics (for the elections periods for example), videos, pictures galleries, and all wich supports the web can provide.

A video made by the RTS about the “deuxième écran” at the moment of it’s launch :

http://www.rts.ch/video/emissions/grand-angle/3956695-le-deuxieme-ecran-du-19h30.html

Playing with Second Screen

 

In December, the RTS will launch it’s new general culture game “Les Imbattables”.

The game itself isn’t very innovative (teams composed by a kid and a senior try to answer questions in a quiz). What’s new is the possibility for the viewer to answer actively to the questions on a tablet, trough the Second Screen. As the question is displayed on the TV screen, it appears also on the tablet with the possibility to answer to it.

RTS future game “Les Imbattables” will use since December 2012 the Second Screen technology.

Usefull, the Second Screen ?

Looking at the swiss example of the 19:30 “Deuxième écran”, it certainly provides some additional informations. The graphics are for example interesting, since they appear quite quickly on TV, sometimes too fast to be analysed properly.

But it appears that most of the content of this RTS Second Screen remains quite light, with just short texts, and the videos simply come from the swiss television website. There are no additional videos coming from youtube or dailymotion, no links : nothing that can really bring the user to new way of knowledge.

The Second Screen is but quite a new born. Some time more should be needed in order to see the concept further developed in the future. The TV broadcasters believe in the future of this technology. As does for example David Wertheimer, president of digital at Fox :

The second screen discussion we’ve been having is just one piece of a strategy that’s all about giving our audiences an opportunity to talk about the shows and share thoughts with the showrunners and the talent. To us, that’s what television in the 21st century is all about.

From : http://edition.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society/index.html

David Wertheimer, president of digital at Fox, believes in the future of the Second Screen.

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And you,

Are you using Second Screen ? Or do you want to stay an oldschool « couch potatoe » ?

Before Second Screen: couch potatoes. What’s the best ?

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When radio meets social media

Source: Ludovic Péron

Reading this article will give you a glimpse to how a Swiss media company succeeded in combining radio and social media. The company created an innovative program where social networks became the source of information.

When the Web 2.0 era first started pointing its nose in our lives, we mostly heard of the incompatibility between traditional media and social media. Today, I am more than ever convinced that both of them can go through life hand in hand. Why so?

By now, if you’re not living like a hermit – but then again if you are reading me right now, you are definitely not ! – you’ll have probably already witnessed the booming use of Facebook comments and tweets on your favorite television programs, no? Well, this practice is already widespread in the USA and  is starting to grow in France.

After the celebration of the wedding between television and Twitter, Radio Télévision Suisse (also called RTS) has been willing to provide us with a unique swiss union between the radio and social media. An innovative radio program came to light on February 2012: “En Ligne Directe“. The program is broadcasted on the channel “La Première” and is based on public participation via social media.

However, the radio being a non visual medium, how could such a combination of medias be possible? On the most simplest way. Yes, really! But one should have thought of that. Inspired by the program “Your Call” from the BBC Scotland radio, the idea of ​​RTS is to integrate social media with a radio program thanks to a multimedia team and a facilitator who manages everything together. 

Concretely, “En Ligne Directe” is a radio program that will deal, on a day to day basis, with hot issues (either local, national or international) in the form of a debate during which the audience participates. “But the debate is not a new concept “, you say? In fact, what is new in this program is that listeners and Internet users can take part in the debate, not only by telephone but also via social media.

Every evening, one of the program presenters publishes a question to the audience on Twitter, Facebook and on En Ligne Directe‘s mobile application. This question will be the topic discussed on air the next morning.

Internet users can then share their opinions and/or discuss the topic of the day on these social networks. The host of “En Ligne Directe”, Magali Philip, will also take an active part in discussing the topics on the social networks, and this until 10.30pm. She collects the opinions of Internet users posted on social networks.

In parallel, the public also has the possibility to record a voice message via the “En Ligne Directe” mobile application which allows them to send their opinion to the Radio program.

The show is broadcasted every day from 8am to 8.30 am. During those 30 minutes on air, the facilitator summarizes the discussions that took place during the previous evenings on social networks. She also cites comments made by users, and broadcasts few collection of voice messages sent from the mobile application. The program gives the opportunity to listeners that call the studio to have their voice and opinion heard on air. If you click on the following link, you will find a video report realized by RTS about “En Ligne Directe” explaining how the program works. (Video only available in French. Sorry for those who do not understand french).

The combination of all these ingredients is a successful recipe: it gathers 210,000 daily listeners. If you have always dreamt to speak up and give your opinion publicly as well as a fervent news follower, then this program is made for you ! It gives the public the opportunity to take part in the public debate and to contribute to the realization of information (i.e. the idea of ​​citizen journalism).

Source: unknown

That’s a good concept for the public, but not only! This program also has benefits for the RTS company. It allows the company to evolve along with social media while taking advantage from them. Indeed, for “En Ligne Directe” social media are not only a source of audience for the program’s web platforms, but also for all the media channels of the company (TV channels, radio channels, Website, etc.). More precisely, the debates taking place on “En Ligne Directe” program are the opportunity to invite Internet users and listeners to learn more about topics treated and in this way it encourages the public to use the information provided by RTS in its various channels.

Source: RTS

So this is the way how RTS operates to take advantage of social media – marrying social media with classical media in order to catch the audience attention and staying along with Web 2.0 developments.

Being myself keen on following the latest and “hottest” news, I was excited about the whole concept of the show. However, as all of us out there, I am a terribly busy person and I do not have the time to participate in the debates on social medias. Therefor, no time to listen to the radio at 8am. Although, this is not a problem! The RTS has a solution for every situation! If you can also describe yourself as an extremely busy person, get yourself on Storify as soon as you have a few minutes off your crazy life, and read the discussions’ summary where you will find the best comments and tweets.

So now we know the theory about this innovative media concept, you are probably asking yourself: « In practice, is that complicated? ». The answer is « Not at all » ! The only requirements are: having a phone or Smartphone… but who doesn’t own one nowadays? And being motivated in giving your opinion on a topic, of course!

So, you, dear reader, will you dare in taking part to a debate with all those exciting possibilities to express yourself ?

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Smartphones: le journalisme mobile du 21ème siècle

Au cours de ces dernières années, la banalisation de l’utilisation de Smartephones partout dans le monde a résolument transformé le journalisme du 21ème siècle. Ces supports informatiques mobiles ont généré de profonds changements infra-structurels dans les entreprises médiatiques et soulevé de nouveaux enjeux techniques, sociaux et éthiques de la profession.

Les médias dépendent de plus en plus des innovations technologiques. Les appareils mobiles comme les Smartphones ont révolutionné le journalisme au cours de ces dernières années. Au mois de janvier, Gartner, Inc, une compagnie de recherche informatique a annoncé une prédiction selon laquelle d’ici 2013, les téléphones mobiles dépasseront les ordinateurs comme appareil d’accès au Web le plus commun. Ces nouveaux supports, petits, mobiles et disposant d’une information rapide transforment les modes de production et de distribution de l’information. S’adapter à cette évolution médiatique n’est pas évident pour les médias traditionnels qui doivent rivaliser avec les nombreux avantages de ses cadets, tel que la rapidité, le bas coût et la mobilité de l’information. Mais au-delà des questions techniques, c’est la façon de penser le journalisme qui est en phase de subir une réelle mutation.

Les derniers développements en matière de technologie de l’information et de la communication comptent l’utilisation croissante de Smartphones dans le monde ainsi que l’accès aux informations en temps réel relayées par des réseaux sociaux comme Twitter. Il en découle qu’aujourd’hui, une information de qualité est une information rapide, claire, concise, accessible de partout et bon marché. Un pari complexe que le journalisme s’applique à tenir au prix d’importantes transformations.

Un journalisme plus citoyen

La participation des citoyens à la production et à la diffusion d’informations est largement favorisée par l’apparition des nouveaux supports médiatiques. Chaque individu étant en tout lieu, à tout moment en possession d’un outil doté d’une caméra de haute qualité et d’un accès au réseau, les scoops sont désormais plus susceptibles d’être relayées par des citoyens que par des journalistes. Comme l’a énoncé Louis Gump, le vice-président de CNN pour mobile : « Quelle que soit notre grandeur, on ne peut pas être partout ». Les médias sont donc enclins à accepter davantage d’informations provenant de citoyens n’exerçant pas de profession journalistique. C’est un enjeu de poids qui a ses atouts comme ses failles : s’il est un plus indéniable pour alimenter le marché de l’information dont se nourrissent les médias, il met aussi en question leur validité. Cette dernière implique dans une perspective d’avenir de la profession, une nécessité d’accroitre la rigueur de la vérification empirique, le socle de la crédibilité des médias aux yeux du public.

Un mode de diffusion  plus libre

Si ces supports mobiles à la fois d’enregistrement et de diffusion avantagent l’alimentation du marché de l’information, ils assurent également la libre circulation des contenus. Effectivement, le web est un bon moyen de contourner la censure des médias traditionnels s’il ne fait pas lui-même l’objet d’une censure de niveau national comme c’est le cas en Chine. Par exemple, des citoyens ont filmé, au moyen de leurs Smartphones et malgré l’interdit, les protestations contre les élections iraniennes afin de les diffuser sur internet. Les news qui auraient été immédiatement censurées par le gouvernement ont été relayées par de nombreux médias à travers le monde. Ces supports mobiles semblent incarner un atout majeur de la liberté d’expression.

Une écriture plus concise

Le format des supports mobiles étant naturellement plus petit qu’un format papier ou qu’un écran d’ordinateur, l’écriture des journalistes a subit une modification afin de s’ajuster à celui-ci.  En conséquence, les journalistes se retrouvent face à de nouvelles contraintes de productions liées au support de destination. Les nouvelles se veulent désormais plus concises afin de pouvoir tenir facilement sur l’écran d’un Smartphone sans que l’utilisateur n’ait à dérouler d’interminables pages. Cette transformation répond au besoin du public de recevoir une information plus rapide – puisque mobile – et plus pratique. L’attention du lecteur est également plus diffuse sur un support petit et mobile que sur un support papier. Inévitablement, un Smartphone propose de nombreuses applications qui peuvent détourner l’intérêt du lecteur. Puisqu’il est mobile, il se peut aussi que le lecteur soit dans un lieu non propice à la lecture. Et enfin, submergé par une quantité affluente d’information, celui-ci peut présenter moins d’intérêt pour les informations virtuelles que celles qui figurent sur un support papier. De ce fait, le journaliste doit, tout en restant concis, faire preuve d’imagination pour rédiger dans un style qui frappe l’attention.

Une application pour les journaux papiers

“Dans les trois prochaines années, l’industrie de la presse toute entière aura besoin de passer du Web statique au Web mobile – du format de 17 pouces à celui de 3 pouces,” a prédit Bentley, un professeur à l’École de Missouri de Journalisme. Pour survivre au phénomène, la presse écrite devra effectivement s’adapter en déclinant sa production sur le support mobile notamment à travers la création d’applications qui facilite la lecture du journal. Ainsi, le nouveau support n’incarnera pas une menace pour les médias traditionnels qui pourront s’en servir comme tremplin afin de toucher un public toujours plus vaste. En sommes, l’avenir du journalisme semble tenir en trois mots : participation, immédiateté, dynamisme.

Laura J.

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