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Because one screen is not enough, even more people don’t only watch TV passively anymore. Laptop on the knees, it became normal to surf on the web while watching intermittently TV.
Nowadays, the so-called Second Screen applications appear on our tablets, giving additional informations linked with the TV’s main program. Useful ?
A familiy watching religiously at TV in the 50’s. Past times. Nowadays, one screen is not enough anymore.
What does the Second Screen brings to us viewers ?
The second screen provides additional informations, in link with what you’re watching on your TV. An international example are the 2012 London Olympics, an event during witch several main TVs transmitted content about the results of the athletes during the broadcasting on the Second Screen.
The Guardian Second Screen, on tablet
Second Screen experiences in Switzerland
A swiss example : the RTS “deuxième écran”
In February 2012, the Radio Télévision Suisse launch its own Second Screen system. Up to now, only one program uses the application : the daily evening news “19:30”. During the program, each time a report is broadcasted, complements become available on the application.
Lets have a look at how it works :
From the RTS website mainpage “deuxième écran” section can be found in “Les plus du web”
Or, it’s possible to acess to it directly following this link.
How does the RTS “deuxième écran” looked like for today’s 19:30 ?
Want to know more about Christian Varone topic ? The second screen gives you more elements.
The second screen doesn’t only proposes texts, but also graphics (for the elections periods for example), videos, pictures galleries, and all wich supports the web can provide.
A video made by the RTS about the “deuxième écran” at the moment of it’s launch :
Playing with Second Screen
In December, the RTS will launch it’s new general culture game “Les Imbattables”.
The game itself isn’t very innovative (teams composed by a kid and a senior try to answer questions in a quiz). What’s new is the possibility for the viewer to answer actively to the questions on a tablet, trough the Second Screen. As the question is displayed on the TV screen, it appears also on the tablet with the possibility to answer to it.
RTS future game “Les Imbattables” will use since December 2012 the Second Screen technology.
Usefull, the Second Screen ?
Looking at the swiss example of the 19:30 “Deuxième écran”, it certainly provides some additional informations. The graphics are for example interesting, since they appear quite quickly on TV, sometimes too fast to be analysed properly.
But it appears that most of the content of this RTS Second Screen remains quite light, with just short texts, and the videos simply come from the swiss television website. There are no additional videos coming from youtube or dailymotion, no links : nothing that can really bring the user to new way of knowledge.
The Second Screen is but quite a new born. Some time more should be needed in order to see the concept further developed in the future. The TV broadcasters believe in the future of this technology. As does for example David Wertheimer, president of digital at Fox :
The second screen discussion we’ve been having is just one piece of a strategy that’s all about giving our audiences an opportunity to talk about the shows and share thoughts with the showrunners and the talent. To us, that’s what television in the 21st century is all about.
David Wertheimer, president of digital at Fox, believes in the future of the Second Screen.
Are you using Second Screen ? Or do you want to stay an oldschool « couch potatoe » ?
Before Second Screen: couch potatoes. What’s the best ?