Posts Tagged debate
Posted by santosbarbara in Uncategorized on November 27, 2012
Reading this article will give you a glimpse to how a Swiss media company succeeded in combining radio and social media. The company created an innovative program where social networks became the source of information.
When the Web 2.0 era first started pointing its nose in our lives, we mostly heard of the incompatibility between traditional media and social media. Today, I am more than ever convinced that both of them can go through life hand in hand. Why so?
By now, if you’re not living like a hermit – but then again if you are reading me right now, you are definitely not ! – you’ll have probably already witnessed the booming use of Facebook comments and tweets on your favorite television programs, no? Well, this practice is already widespread in the USA and is starting to grow in France.
After the celebration of the wedding between television and Twitter, Radio Télévision Suisse (also called RTS) has been willing to provide us with a unique swiss union between the radio and social media. An innovative radio program came to light on February 2012: “En Ligne Directe“. The program is broadcasted on the channel “La Première” and is based on public participation via social media.
However, the radio being a non visual medium, how could such a combination of medias be possible? On the most simplest way. Yes, really! But one should have thought of that. Inspired by the program “Your Call” from the BBC Scotland radio, the idea of RTS is to integrate social media with a radio program thanks to a multimedia team and a facilitator who manages everything together.
Concretely, “En Ligne Directe” is a radio program that will deal, on a day to day basis, with hot issues (either local, national or international) in the form of a debate during which the audience participates. “But the debate is not a new concept “, you say? In fact, what is new in this program is that listeners and Internet users can take part in the debate, not only by telephone but also via social media.
Every evening, one of the program presenters publishes a question to the audience on Twitter, Facebook and on En Ligne Directe‘s mobile application. This question will be the topic discussed on air the next morning.
Internet users can then share their opinions and/or discuss the topic of the day on these social networks. The host of “En Ligne Directe”, Magali Philip, will also take an active part in discussing the topics on the social networks, and this until 10.30pm. She collects the opinions of Internet users posted on social networks.
In parallel, the public also has the possibility to record a voice message via the “En Ligne Directe” mobile application which allows them to send their opinion to the Radio program.
The show is broadcasted every day from 8am to 8.30 am. During those 30 minutes on air, the facilitator summarizes the discussions that took place during the previous evenings on social networks. She also cites comments made by users, and broadcasts few collection of voice messages sent from the mobile application. The program gives the opportunity to listeners that call the studio to have their voice and opinion heard on air. If you click on the following link, you will find a video report realized by RTS about “En Ligne Directe” explaining how the program works. (Video only available in French. Sorry for those who do not understand french).
The combination of all these ingredients is a successful recipe: it gathers 210,000 daily listeners. If you have always dreamt to speak up and give your opinion publicly as well as a fervent news follower, then this program is made for you ! It gives the public the opportunity to take part in the public debate and to contribute to the realization of information (i.e. the idea of citizen journalism).
That’s a good concept for the public, but not only! This program also has benefits for the RTS company. It allows the company to evolve along with social media while taking advantage from them. Indeed, for “En Ligne Directe” social media are not only a source of audience for the program’s web platforms, but also for all the media channels of the company (TV channels, radio channels, Website, etc.). More precisely, the debates taking place on “En Ligne Directe” program are the opportunity to invite Internet users and listeners to learn more about topics treated and in this way it encourages the public to use the information provided by RTS in its various channels.
So this is the way how RTS operates to take advantage of social media – marrying social media with classical media in order to catch the audience attention and staying along with Web 2.0 developments.
Being myself keen on following the latest and “hottest” news, I was excited about the whole concept of the show. However, as all of us out there, I am a terribly busy person and I do not have the time to participate in the debates on social medias. Therefor, no time to listen to the radio at 8am. Although, this is not a problem! The RTS has a solution for every situation! If you can also describe yourself as an extremely busy person, get yourself on Storify as soon as you have a few minutes off your crazy life, and read the discussions’ summary where you will find the best comments and tweets.
So now we know the theory about this innovative media concept, you are probably asking yourself: « In practice, is that complicated? ». The answer is « Not at all » ! The only requirements are: having a phone or Smartphone… but who doesn’t own one nowadays? And being motivated in giving your opinion on a topic, of course!
So, you, dear reader, will you dare in taking part to a debate with all those exciting possibilities to express yourself ?
Both Twitter and Facebook cannot be ignored any more when talking about the World Wide Web. Thus are they surely to be considered when using the amazing internet tool as a journalist. Let’s now have a look at how to get the best of it!
The social networks, by the number of subscribers they gather, are a rich source of information, as well as an amazing showcase. Therefore, it can be used by journalists in a number of ways: to always be aware of what is going on and interesting people, to try to get people to give their opinion about a subject, to get some feedbacks about an article, or to extend one’s readership and number of followers. In the interest of being more accurate, I’ll focus here only on the use of Twitter and Facebook Here are the few tips you will need to be an efficient social network journalist!
Three things to know when using social networks as a source
1- Verification must without contest be your main concern when using social networks as a source. If social networks can often be much quicker than traditional Medias to provide a story, they cannot be trusted, and the journalist must look around to see if other users or legitimate sources providers can confirm the story.
2- You have to develop your own trusted network within social Medias. Getting the wider choice among a group of users you now are trustworthy is a powerful asset for a journalist using social networks.
3- You must be systematic when using social Medias as a source. By doing the same ritual times and times again, you will gain a more accurate judgment about what is said on social networks, and thereafter win a lot in efficiency.
Three things to know when using social networks to gather opinions
1- Think about your personal experience on social networks. In which circumstances would you give your opinion? Which kind of question would you actually answer and which kind you wouldn’t? It will give you a valuable clue to guess how to manage your audience and get the best of it.
2- Before looking after opinions, you have to decide if you want to get a number based statistic answer or rather a few interesting witnesses. You will get more answers with a question that can be answered only by “yes” or “no”, but an open question will often give you more information to deal with.
3- Create a debate. To give their opinion about a specific subject, people must feel concerned, disturbed, annoyed or enthusiasm. Therefore you should give a direction to your question, give something of yourself to push your followers to react. .
Three things to know when using social networks to get some feedbacks about one’s articles
1- Getting a lot of feedbacks can be dangerous for your website. If you want to advertise using social networks you will have to be ready to assume de consequences. I mean managing properly de comments posted on your page or website. Otherwise, spamming or provocative answers will quickly suffocate the debate.
2- Before advertising on social networks, you must be aware that everything you will post, included answers to readers, comments or random posts, will be considered as a part of your work and evaluated and criticize in this sense. There for having separates account for your private life and your job can be very useful.
3- Post pictures and videos to get attention. Even if your work is mainly based on writing, you will have to use pictures and videos. It will surely get you more feedback, and images are what modern internet journalism is all about.
Three things to know when using social networks to extend one’s readership
1- “Tweet your beat”, the advice was given by Lauren Invik, from the social medias specialized website marshable.com. If you want to get some authority on social networks and bring in something more than the millions of other users, you have to be a specialist. That means tweeting or publishing on Facebook only when you know exactly what you are talking about. Giving your opinion on random subjects is not a plan for a good social networks journalist.
2- Being a specialist also includes being among the first to get the news about your favorite subject. Therefore is it necessary to give to your audience more than your own stories. Using in a wise way the retweet or share opportunity will help you a lot while trying to please your followers and make your account attractive.
3- Link as much as possible your publications. The hashtag and the “@” button are crucial not only to reach a wider public, but also to show your sources and make your information safe and valuable. Websites like tagboard.com are based on the use of the “@” and de hashtag and often used by people to look for news about a specific subject.
So, fellow journalists, have you already been using successfully social Medias in your work? Would you add some advices to the previous shortlist? This article is meant to be updated and enhanced by your contribution!
More on the subject with this France 2 TV show about Twitter brodcasted in 2010
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