Nowadays, social media have become a “must have”. A “must have” for us, simple citizen of the world, to be part of the worldwide communication process. But, for those we call celebrities, social networking is a powerful tool. Indeed, using social media, famous people reach directly the public. A strategy directed to involve their fans in their daily life and by the way to get more success and popularity.
Obviously celebrities need their fans to support and grow their careers. Imagine for a second you were someone famous, wouldn’t you want as many fans as possible? Sure you would have loved to. So entertaining the fans is part of the job. And by sharing on social media aspects of their life, stars let people be part of it. A great opportunity to escape from the boring everyday life fans have to deal with. Let’s take a concrete example: Lady Gaga is completely addicted to social networking. She currently tweets and interacts with her fans she calls her little monsters. And instead of just posting her moods, pictures or advertisements, she makes the effort to answer the comments. Another example is Justin Bieber. The young singer who was discovered on YouTube is a child of social networking. So interacting with the public is a way to thank people for giving him his chance.
Sharing the real reality
A lot of information isn’t provided by the paparazzi anymore but by the stars themselves on their social networks profiles. Today, famous people especially use Facebook and Twitter but many others like Youtube and MySpace are also popular. Using those networks, stars have various purposes. It can be to promote their campaigns, invite the public to an event but also to let the world know other sides of them before the magazines do.
Social media have given these people a new power. Tired of being hunted down by paparazzi who often turn the reality in a way to have a scoop to sell; celebrities have found a way to communicate what they want. Thanks to social networking they can show the real person without any Photoshop, censoring or cuts. They can simply be themselves and show the sides of their lives they want to show without silencing their words. Social networks have allowed these people to get down from the untouchable pedestal of celebrity and become human. Yes, by using those networks they are just behaving like normal citizen of the world.
Good but also bad consequences
Although there is a lot of good that can come from social media, there is also some bad. As an example we can cite Tom Daley, an English diving star. During the London’s Olympics, someone twitted him a bad comment about his father’s death. That’s one of the reasons why some famous people make the decision to stay private and avoid social networks and direct contacts with their fans. According to me, you can avoid troubles fixing a limit not to go through while revealing your private life to all. Like avoiding sharing the too personal events.
Another problem is the fake profiles. Lots of accounts are made by simple citizens who pretend to be the celebrity they represent. Therefore to avoid any kind of disappointment, fans must be aware and choose the social network profile to visit or follow with a great deal of care.
By Lea Huszno