Archive for May, 2012

Go to hell Lady Gaga!

by Karin Baumgartner (not a Lady Gaga’s fan)

The devil

Initially planed on Sunday the 3rd of June in Jakarta (Indonesia), Lady Gaga‘s concert is canceled! Why? Because she is a satanic singer of course! See what she looks like:

Her “vulgar” style doesn’t please everyone and can almost shock other culture. The mother monster started her world  tour “Born this way Ball” on the 27th of  june in Seoul. Almost there Lady Gaga’s show was judged to pornographic. Her performances in Filipinas, in Hong-Kong and in Japan already had some religious opponents but were still maintained. That’s not the case in the Indonesian capital Jakarta, were the demonstrations were more violent.

The Indonesians’ reaction

Indonesia is known as the most populous Muslim nation. Some Indonesians, which are religious hard-liners are against the singer’s erotic aspect. They judge her clothes too sexy and her attitude too provocative. According to them, she is not a good example for the young generation. Moreover she is an activist of gay rights and that’s against their beliefs.

Already in April, some of the Conservatives Muslim groups, including the Islamic Defenders Front (FPI) demonstrate to stop the US Pop singer from setting foot on Indonesian soil. The FPI had insured to be capable of gathering ” 30.000″ demonstrators to prevent Lady Gaga ” to spread its satanic faith “. They threatened to kill her in the stadium. How? They would buy tickets to join the concert and would provoke a real “chaos”. Taking into account this threat, the Indonesian police decided on the 15th of May to ban the concert. Though, that was not excluded that the concert happen in another city.

Police after refusing a permit for Lady Gaga to perform in Jakarta, were still considering an offer from her local promoters to tone down the pop superstar’s racy show. For example, to ban fans under 18 to enter was a possibility to have more control and make the concert an adult-show.

During these negociations, on May 25, Indonesian Islamic hardliners stage a protest against US Pop diva in front of the Security Ministry. Here is a video to show the hatred and violence of some of the Islamists, demonstrating on the street:

Lady Gaga’s social media talent

Because Lady Gaga has close to 25 millions of followers on Twitter (a record for this social network) she knows she is influent. On the 26th of May, just before taking the decision to cancel the concert,  the mother monster called for peace with this tweet:

During the weekend 26-27th of May, her manager tried to find an agreement with the Indonesian authorities to maintain the concert. At the conclusion of these two days of difficult negotiations, the organizers finally decided to cancel. It was too risky for the pop star and her fans. Local promoters Big Daddy Entertainment said on its website that 100% refunds would be given to ticket holders. 52’000 persons bought their ticket within two weeks, and the concert was sold-out. When they discover the gig was canceled a lot of fans were very disappointed. There is an example of their reactions:

Not only popular on Twitter but also on Facebook, Lady Gaga is definitely the Queen of social media. She knows how to communicate with her fans. A good example for it is the amount of commentars and “I Like” Lady Gaga’s facebook profile collected after the announce of the cancelation:

For this announce, traditionnal media were late. They picked up what was going on in social media and reacted only this Monday (28 May). Even the Lady Gaga’s official website is not updated , because the show of the 3rd of June in Jakarta is maintain. That means that every fresh news come up, first of all, on the Twitter account of the Pop star.

Lady Gaga’s answer

Yesterday evening (29 May) the diva was giving a concert  in Singapore. She said that she dedicated her concert “to special little monsters” : she was mentioning her Indonesians fans. Lady Gaga called the audience to shout “You were born this way Indonesia”. Here is the video (and you can judge by yourself if she is provocative or not!):

In Lady Gaga’s show, she always call for freedom: freedom of acts, of thinking, of sexual orientation. But for some people the pop star doesn’t respect other culture, other religion:

What do you think about this commentar?



Bye bye Micky!

Jeudi 17 mai, le monde du ballon rond vivait un petit tremblement de terre. Après 3 années – occupé principalement à chauffer le banc – Michael Owen se faisait signifier que son contrat ne serait pas reconduit pour la saison prochaine. Une nouvelle que ses fans ont apprise en premier lieu à travers son compte Twitter avec ces trois messages consécutifs:

Et alors?! Me diront ceux qui ne se délectent pas de ce feu d’artifice émotionnel qu’est le football (bon d’accord il y a aussi un tout petit côté de sport-business, mais oublions cela le temps d’un post. Rabat-joie va!).

Pour les impies donc, Michael Owen est un jouer anglais. Et surtout, l’un des plus grand talent britannique de sa génération. J’entends déjà les fans des Spice Girls hurler au scandale et oui, sans doute avez-vous raison, David Beckham n’est pas en reste.

Mais néanmoins, David Beckham a-t-il seulement remporté une seule fois le ballon d’or? Michael Owen oui. En 2001, ce qui en fait le dernier joueur anglais à avoir remporté le plus prestigieux titre individuel pour un footballeur depuis Kevin Keegan, 22 ans auparavant.

Michael Owen, c’est ce genre de joueur qui ne laisse personne de glace. Une flamme intense, trop vite éteinte par de multiples blessures. Alors quand celui qui est passé par Liverpool, le Real Madrid et Manchester United annonce qu’il ne sera pas reconduit, chacun sait au fond de lui que c’est la dernière fois qu’on le voit évoluer dans un grand club. A 32 ans, le Wonder Boy est déjà en pré-retraite.

Après ce tweet, la toile c’est très vite enflammée. Tout d’abord, l’information était reprise par le site Sky Sport – première chaîne sportive des Royaume-Unis – qui en faisait sa une. Ainsi que sur leur compte Twitter.

Le nombre de réaction fut grandissant en cette matinée du 17 mai. En moins de trente minutes, de milliers de gens commentait la nouvelle sur twitter. Les tweetages et retweetages des internautes, ont été telle que le mot clé Michael Owen, c’est retrouvé être un des plus tweeté du monde pendant plus d’une heure.

Un engouement également actif sur les autres réseaux sociaux. La page facebook de Michael Owen a également été inondée de commentaires.

Pour les plus nostalgiques, beaucoup de vidéo sur youtube ont refait leur apparition et se sont échangés à l’aide de twitter ou de facebook. On a pu voir ou revoir les meilleurs buts de sa carrière.

Mais surtout revivre le but qui l’a révélé au monde entier à 18 ans, quand il marquait en Coupe du monde contre l’Argentine (1998).

Mais comme on ne changera jamais un britannique, le plus drôle dans cette folie, de tweets, de commentaires et de vidéo, vient sûrement de Sky Bet. A peine quelques heures après l’annonce de Michael Owen, il pariait déjà sur sa prochaine destination.

God save the Queen.

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Eurovision 2012 Winner: Social Media “Euphoria”

Saturday 26th of May, the Final of Eurovision Song Contest 2012 was held in Baku in Azerbaijan. During the world`s most popular music competition, that attracts millions of television viewers, the Swedish singer, Loreen, performed the winning song “Euphoria”. For many weeks Sweden has been a favorite across Europe and its position was reinforced during the semi-final last Thursday. Juries and television viewers awarded Loreen a total of 372 points that placed the singer far ahead of her competitors:

How to explain this tremendous success of the Swedish singer? Without any doubt, Loreen deserved this victory. She got to the top of this year`s Eurovision contest because of her incredible performance, strong and beautiful voice and fascinating dance, leaving many viewers breathless. But was it the only key to her victory? Indeed, before bringing her “euphoria” to the stage, the Swedish star achieved an “euphoric” success in the social media, that certainly increased her chances to win. Loreen was one of the few Eurovision participants who used social media strategically to promote her song and engage with her fans. On her official Facebook page, she managed to grow the community of 100000 fans before the contest:

Moreover, she organized a strategic social media campaign in order to connect with her fans all over the world. She proposed them to use the Instagram application to upload a photo where they are portraying the lyrics of her song in a creative way. The best photos will be used in the official music video for her song “Euphoria”:

The Instagram campaign helped Loreen to cultivate her fans and to collaborate with them before the Eurovision contest. The campaign was also launched on Loreen`s official Twitter account:

Three weeks before the contest Loreen promoted the hashtag #Loreen12p on her Facebook page that was used by her fans in social media:

The hashtag was also promoted on her official website where she asked her fans for support before the contest. She even offered them the possibility to download the official Loreen wallpapers to their smartphones and tablets:

This active social media campaign helped Loreen to become a favorite for Baku Eurovision contest several months in advance. Besides Twitter and Facebook success, Loreen was very popular on Youtube having already few millions of views:

She stayed engaged with her fans till the last moment before going out on the stage. Few minutes before her performance, Loreen “sent her love to her fans” posting a video on social networks:

And her fan`s support was not in vain: Loreen became a winner of the Eurovision 2012 Song Contest. Just after her victory, the social media “euphoria” started:

Definitely, the use of social media helped Loreen to create a massive, engaged fan community to vote for her performance during the contest: one of the keys to success in the music industry nowadays.

By Evgeniya Kolpakova

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God bless the Indignant

By Violeta Ferrer

May 15th : Puerta del Sol, citoyenne door

Reminder: On May 15th 2011, an “Indignant “Movement was born as a reaction to the European economic crisis. It’s a citizens’ movement, which aims to promote participatory democracy and a radical change of the neoliberal policies. The demonstrators are mainly young people, intellectuals and laymen who declare themselves independent of the control of political parties, unions, churches and   mass media. “The Nonviolent Struggle in 50 points”: « La Lutte non-violente en 50 points »

A new tool of power: Their voice transcends borders. Social networks and  blogs are their faithful allies to disseminate their ideas, organize demonstrations, share opinions and increasingly recruit indignant all around the world. A new freedom of opinion has arisen. Facebook and Twitter they are more than social networks, they became a multimedia platform: Photos, articles, opinions, videos, reporting, events’ organization,etc. Tools necessary for a Multimedia movement.

From August 15 to 21: GOD BLESS THE “INDIGNANT”:

The Antipope group and the “Indignant” movement pushed by the enthusiasm, euphoria and success of the manifestations in Spain and all over the world decided to protest against a supreme untouchable mystical power: The Pope Benedict XVI.

Medias : Euronews, 17 August 2011

Twitter : The Indignant

Twitter: The WYD

Madrid hosted the Pope during the World Youth Day (WYD). The Government considered the day as an exceptional event and of public interest. On the contrary, protesters were arguing that the arrival of the Pope was a demonstration of supranational power/influence. Their unhappiness was fed by the enormous costs of the event, in a context of severe economic crisis. WYD is definitely too pompous, too expensive: For a week, between 50 and 60 million € were spent. A million of young religious people with different ideas than the “Indignant” attended the event. According to the citizen movement, the Pope’s visit should have been less luxurious and pompous:

Organizers defended themselves by proving that the budget has decreased by 20% in comparison to the budget of 2008 in Australia, and participants funded about 80%. Only the authorities and Catholic associations or private companies would finance the remaining 20%. In a time of deep crisis, the Pope’s arrival in Madrid was a major event broadcasted by media around the world.

The face to face/ confrontation:

It was lost by the “Indignant”, considered that they were only a few hundred protesters against more than 2,000 million pilgrims. Postures and religious ideas were confronted openly in the streets of the Spanish capital.  “Indignant” did not have any other choice than to give up and become “indignant” at home and on social networks as the city, previously held by them, was now the city of Jesus’ followers.

As expected the event caused several damages, some wounds and arrests. The police violence against demonstrators was highlighted on traditional media and social networks:

See you in Rio de Janeiro (Brazil) in 2013: The 2013 WYD is already mobilizing on Facebook and Twitter.

For years, religious groups have been using new technologies of communication and information to reach new generations.  The proof is on Facebook: 102’432 persons are already registered to the WYD page, at 423 days of the event.

If you are an atheist, in a minute you will be convinced to convert to the Catholic Church: watch this publicity!

WYD – Catholic youth answer to laic, atheist, against pope, protest at Madrid, Spain:

On the other hand, if you would like to understand why the capitalism is broken watch this video: “Story of stuff, Full Version; How Things Work, About Stuff”

In conclusion, by analyzing the events of August 2011 in Spain, we confirmed that the new generation, conservative or liberal, are using new technologies to claim their ideologies and postures. This is the true revolution of youth.

To be continued…

Do you agree with the “Indignant “or the Catholic youth? What is your opinion on Pope Benedict XVI?

Your opinion matters: Write it here !

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Elections présidentielles 2012: Revivez le 6 mai sur le Web !

Une élection présidentielle, ça se suit à la télévision. Une fois n’est pas coutume, la France n’y fait pas exception. Le jour de l’élection, il  y a généralement trois grandes séquences télévisuelles qui impriment la mémoire collective.

  • La première, c’est la révélation télévisuelle du portrait du nouveau président. Ces séquences deviennent mythiques et sont réutilisées à foison par les médias avant chaque élection présidentielle. Journalistes et politiques commentent le résultat.

Il est 20h, la France connaît son nouveau Président de la République.

  •  La deuxième séquence, ce sont les discours du perdant et du gagnant. C’est du direct. Chaque mot, chaque geste sera décortiqué.
  • La troisième est celle de la rencontre du Président élu avec les Français. Enfin, surtout avec les militants et sympathisants. Tout est question de symboles. Nicolas Sarkozy à la Concorde en 2007. François Hollande à la Bastille en 2012.  Il est désormais de coutume que les artistes sympathisants se produisent en concert pour fêter la victoire. Chacun attend l’arrivée du nouveau Président.

En 2012, une élection présidentielle se suit aussi sur le Web. Ne serait-ce que parce que les chaînes de télévision permettent aux internautes de suivre leurs programmes en direct. De même, des sociétés comme Youtube et Dailymotion créent un dispositif de vidéo en direct. Ce que prouvent les vidéos et images ci-dessus. Mais ce n’est pas tout ! Quand est-il de Twitter, Facebook et compagnie? On a beaucoup parlé du Web-surtout du Web 2.0- dans cette élection présidentielle française 2012. On s’est demandé quelle influence le Web 2.0 aurait sur le scrutin. On s’est demandé si Twitter allait perturber la traditionnelle communication médiatique. Mais que s’est-il passé sur le Web  le 6 mai 2012? De l’annonce des résultats ci-dessus  aux tweets des politiciens ci-dessous, revivez cet instant d’histoire…sur le Web !

La page Wikipedia pour commencer. Les résultats ont rapidement été postés. Et les estimations mises à jour au fur et à mesure qu’elles se précisaient.

La page Facebook des candidats ensuite. Celle de François Hollande a été mise à jour avec un “MERCI”. Quand celle de Nicolas Sarkozy est restée sur le passé, l’espoir de la victoire.  Les deux candidats ont commenté les résultats.

Sur la page Facebook de François Hollande, il y avait le 6 mai une invitation à suivre sa déclaration en live sur Dailymotion. Il a par la suite posté un commentaire:

Nicolas Sarkozy a écrit: 

Quelles ont été les réactions des principaux responsables politiques de la France? Des médias? Quels ont été les tweets les plus retweetés? De Jean-Luc Mélenchon à Marine Le Pen, du Monde à BFM TV, sans oublier Valérie Trierweiler et des Top Tweets, quelques-uns des meilleurs tweets relatifs à l’élection sont dans ce diaporama. A noter que tous les responsables politiques n’ont pas tweeté, qu’il s’agisse d’Eva Joly ou de François Baroin.

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Nicolas Sarkozy et François Hollande (enfin, leurs équipes de communication) ont tweeté à foison  le soir du 6 mai. Voici quelques phrases clés de leurs discours respectifs qui ont été tweetées.

Et après le 6 mai? L’équipe web de François Hollande a investi Storify. On y trouve  un reportage rapportant les activités de François Hollande de son élection à son investiture. Tweets, photos, sons, vidéos: le multimédia est le grand atout de Storify.

A noter enfin le peu d’informations relatives à l’élection présidentielle française de 2012 sur, et ohmynews. Ces sites en anglais sont encore peu connus des internautes français.

François Hollande a désormais un nouveau site internet: celui de l’Elysée.

Alors, peut-on suivre l’élection présidentielle française sur le Web? Yes we can! Le Web est-il devenu un outil indispensable pour les politiciens comme les journalistes? Oui. Et le changement, c’est maintenant.

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The media take a ride to Oerlikon

Can a building of 6200 tons be displaced by rails? This unusual question was answered on the 23st of May 2012, when a building of 80 meters long and 12 meters wide was moved 60 meters from its initial place by rails in Oerlikon, near Zürich.

Below is a stop motion’s video of the feat:

The performance was a first in Europe: never a so big building was displaced in its entire structure. The building was moved at a speed of 4 meters per hour and it took 19 hours to displace it from 60 meters. This action was done in order to save the 123 years’ old building from being destroyed to let its place for the extension of the railway station of Zürich-Oerlikon.

The event was entirely covered by the TV broadcast Schweizer Fernsehen (SF), which followed live the feat through 3 media: television, Facebook and Twitter. The Swiss German TV, on its second channel SF2, proposed a live during all the two days of the moving (it started the 22st of May and was achieved on the 23) to see in direct the progress of the works.

The channel proposed as well to follow it in streaming on its website. The latter is interesting because it integrated a Facebook’s application, visible beside the live streaming, that allowed people to comment directly on it. Many people commented lively the event, most of the time saying that it was an impressive and extraordinary performance.

The social platform Tweeter was even more active. Indeed, SF created a specific profil for the event in order to give information about the progress of the works. It also allowed the people to comment lively the performance.

The hashtag to communicate about the event was # SFMFO.

SF used well the cross-media tool by connecting the TV and Twitter together. Indeed, SF decided to pass some of the tweets on its TV channel. Below is one of my tweets that have been shown lively during the broadcasting.

SF used with adequacy the power of the web 2.0 to show to the viewers what the social network community thought of the event. Funny enough, then the people commented on Twitter the tweets showed on the screen, pointing the success of the cross-media impact.

The event has so many success, and was followed by so many people, that SF made a Storify of the reaction on internet. The success is aslo attested by the number of viewers of the report made on the “journal de 12.45” on RTS1, only a few hours after the start of the moving. Indeed, at 14:00, there were already 1188 views for the video on the website of the RTS. It is much more than the others that were proposed the same day.

The performance was not only covered by the Swiss media and a lot of European media folowed the event, as it is the case for the BBC.

The biggest displacement of a building needed to be covered properly by the media. The Schweizer Fernsehen well understood this and covered the event through different windows. The live TV broadcasting and the major social media allowed the performance to be followed and commented by the people, and they did not miss the opportunity to do it. The cross-media worked perfectly and was well mastered by the SF, which integrated all the tools of the web 2.0 to make the event alive. Thus, the performance was transformed in a real show, where everything happens directly in the front of the spectator, which can participate to it through the social media. This is the new way of transmitting the information.

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Roger Federer: The number one on Social Media

Roger Federer is the best tennis player of all time. He charts the most comprehensive and holds incredible number of records. His tennis is sparkling, his talent is raw and his form is always present this year 2012 where it could regain its number one mondial rank. His fair play and his natural sympathy make him the player most appreciated worldwide.

The tennis world is in awe of this extraordinary player. Hopefully it makes us vibrate many more years on the circuit, but that is not the subject of my story.

Roger Federer, in addition to being the best tennis player of all time, is also the tennis player the most present on the Internet and social media. It is naturally impossible to get a comprehensive overview of everything that is said or done on the internet about Roger Federer, but try to understand how Federer Mania translates onto the web.

His Website

Roger Federer has its own website where we find all the information about him, the sportsman, the president of its foundation, man, dad etc. … This is obviously not him who is the webmaster, but certainly someone who knows him well, because the information is accurate and fast enough.

People can become members of its site. There are currently (May 22, 2012) 334’000 members of his website. Become a member permit to participate in forums, to participate in the community Roger Federer. In this sense, Federer is truly an icon. Members have no real benefits, they just participate in the community of their idol.

One last thing to note on its website is the fact that we noticed that Federer is a product. He derived a brand bearing his image and sell items on its site.

This is the same for his own fondation that promotes education in Africa. Indeed, Federer obviously has the advantage of having the admiration of everybody, and he used it to publicize its foundation.

This website is very well done. Sober, just like Federer, but with all the advantages of a real businessman, even if it seems a bit hidden. Now see the presence of Roger Federer on Facebook.


Roger Federer has his Facebook page and there are 10’589’250 people who like that (May 22, 2012). In comparison with other tennis players, it is the first, with a short lead over Rafael Nadal and a very long ahead of Novak Djokovic, world number one yet ranked tennis today. Federer is a true monument, also on Facebook. (It is not the most popular athlete on Facebook, but must be within 10 premiers.Examples of athletes more popular than him on Facebook: Leo Messi, Cristiano Ronaldo, Kobe Bryant  )

On this Facebook page, Federer does not talk much about tennis. It is mainly photos of himself or links  to the world at its tournaments. For example, it was last week in Rome and met Francesco Totti (great Italian soccer player) and has posted a picture where they are together.

He speaks generally of tennis when he won a tournament to thank his fans. Each of its interventions on Facebook gives rise to thousands of comments from his fans. On Facebook, there are also dozens of other pages that are called Roger Federer, each with thousands of words “I like”.

A simple picture of him in Rome leads to more than 100,000 “likes” and approximately 6,000  comments. It’s amazing!

Comments on Roger Federer are mostly glowing and the fans are full of praise when it comes to complimenting their champion.


Against all odds Federer does not have a Twitter account. It sounds really surprising. Indeed, we know that Twitter is perhaps not much used in Switzerland, but Federer is an international star, this is even weirder. The fact that Roger does not have a personal Twitter account does not mean that nobody talks about it on this social media. Instead Twitter is full of tweets about him.

Every game he plays is always commented on Twitter. His look, his hair are also many topics discussed on Twitter:

The Twitter account @FedererNews is one that works best and what appears to be the most serious and most frequently updated.


When you write “Roger Federer”  on Youtube, you get about 35,000 results. Most videos are posted by amateurs who saw him during a specific tournament.

These amateur videos are not viewed by many people (from 100 to 30,000 on average).

Videos that have the most success are those that combine the best or the most beautiful points that Federer has managed during his career to date.

Federer, the man of sixteen Grand Slam titles, is also a very important personality on social media. It is talked about in each of his appearances. Just watch a game of him on streaming, and we immediately understand the passion that the public may have to. Comments abound like declarations of love of his game

The public likes to talk about Roger Federer on the Internet, but Roger Federer has himself realized the importance of social media in its communication methods. He knows the importance of these items now, and he happens to post such advertisements in which he participated in preview on Facebook.

His post  on Facebook:

The video itself:

Federer is more than a tennis player, he is also a businessman and an international star. Like any businessman, he understood the importance of social media and knows exactly what to do to be effective. And it works, because he is the best on social media too!

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