Archive for May, 2011


MAY 1st ,2011

On May 1st 2011, the press (REUTERS) announces Oussama Ben Laden’s death, gunshot by the United States Special Operations Forces, in his house, located in the Bilal Town, Pakistan.

Shortly after, president Barack Obama release a video, widely watched, in which he confirms Oussama Ben Laden’s death.

MAY 2nd

Approximately 24 hours after his death, his body is buried at sea by a United State Navy aircraft. Reuters relates that according to

“clerics in  Saudi Arabia, a staunch U.S. ally and the country of Osama bin Laden’s birth, dismissed Washington’s assertions it observed Islamic rites in disposing of the al Qaeda leader’s body in the Arabian Sea.”

While the Euro-American governments react with enthusiasm  (video taken on may 1st) to the announce of Ben Laden’s death, Arabic countries express indignation and disappointment. (an example of a video taken on the morning of may 2nd in Pakistan)

American press agencies confirm that the body has been identified by a DNA test,

Associated Press twit

May 3rd

Hereunder, a video of  German chancellor Angela Merkel expressing her feelings about Ben Laden’s death

By saying “I am glad that it was successful, the killing of bin Laden,” she causes irritation among many. On May 6th, an article in The Spiegel is released on the subject.

May 4th

Confidential videos have been released and privately seen by an exclusive amount of people, but no visuals have been divulged to the public. On May 4th Obama’s administration’s confirms its intention to keep all visuals hidden to the public.

On May 8th, Barack Obama is interviewed by 60 minutes and discusses the reason of his decision to not publish the video or pics of Ben Laden’s death and corpse.

May 4th and after

The decision to forbid public access to visuals that may show and prove Ben Laden’s death cause panoply of discussions around the veracity of the entire operation. Conspiracy theories proliferate all around the web.

Several newspapers thereof dedicate articles that discuss conspiracy theories that have emerged Ben Laden’s death.

Hereunder, we may analyze the two internet buzzes that have emerged around the Ben Laden death affaire.

The highest point represents the announce of Ben Laden’s death. The A point, shows that conspiracies theories had enough success to slow down the disinterest curve.


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After Ben Ali, Boris Boillon!

It’s never easy starting a new job. But it can only surely be made worse when you begin by upsetting your host country, and then having to go on national television to issue an apology. That’s exactly what has happened over the past week to France’s new ambassador to Tunisia, Boris Boillon.

During his first press conference since taking up his post on February 16, “Sarko boy”, as Boillon is dubbed by some of the French media, insulted a journalist. His style during the conference was friendly and relaxed to begin with, but it changed when faced with questions about France’s reaction when the Jasmine revolution began. He was dismissive and aggressive both French and Arabic towards one journalist and for many (both in France and Tunisia) it was behaviour reminiscent of his mentor, the French president Nicolas Sarkozy.

A video of the meeting soon made it on to the Net and the people who had so effectively used social networking sites to topple the former leader Ben Ali resorted to the same tactics to call for protests and his resignation outside the French embassy in Tunis. Many groups were created on Facebook, such as this one you can find bellow. 

How we can see below from the 18th to the 25th of february, people made a lot of research about him. It is the so called “Buzz”. Very quickly Boris Boillon became “famous”.

On Facebook many groups and pages were created against him how we can see bellow. They were almost all created around this period.

Group/ Page Number of people/ Like
Boris Boillon Dégage 1,565
Boris Boillon Dégage 1,557
Boris Boillon Dégage 53
Boris Boillon! Dégage 40
Dégage Boris Boillon Casse toi pauver con 51
Boris Boillon doit dégager de la Tunisie 51
Tous contre Boris Boillon 495
Boris Boillon Degage السفير الفرنسي الجديد لا مرحبا بك 99
Boris Boillon Degage السفير الفرنسي الجديد لا مرحبا بك في تونس 16,562
Un charter pour Boris Boillon 52
Boris Boillon casse toi pov con 575
Boris Boillon Dégage 7,287
Boris Boillon Dégage!!! 19
Non a Boris Boillon 705
Boris Boillon casse-toi pov con 412
Boris Boillon régularise ta situation ou dégage 18
Non à Boris Boillon 96
Pour que Boris Boillon ambassadeur de France en Tunisie Dégage 28
Pour que Boris Boillon et ses agents dégagent de la tunisie 237
Pour que Boris Boillon dégage 28

Here is one exemple of a Facebook page against Boris Boillon.

In reaction to this majority of people who seems to hate him, some groups were created to support him. We can find 6 groups with nearly 600 people. It is very low compare to the almost 30’000 people who do not like Boris Boillon.


Boris Boillon’s pages on Twitter. His 6 comments were posted only during the month of february when the scandal happened. Since then, he never tweeted again. Is it the sign of a will to desappear for a certain time?


On twitter and on Facebook and 3 days after his mistake, Boris Boillon said “Really sorry if I offended someone, it was not my intention”.

He did the same on the National TV of Tunisia, the same day.


After his huge mistake, tunisian people were very shoked and claim for excuses. Many groups on Facebook were created to ask for his departure. The buzz was important and a lot af newspapers, blogs and social media talked about this situation. On youtube the number of views of his interview shows how important the buzz was: around 200’000 people watched it.

Only 3 days after the video was published, Boris Boillon had no other choice to apologize publicly on a TV show, on Facebook and on Twitter.

Today, Boris Boillon is still the ambassador of France in Tunisia even if some carry to ask for his resignation how we can see on this Facebook post bellow.

There is no doubt, the power of social media is becoming more and more important… And it is the same regarding the will of arabic people to avoid injustice and to persue them desire of democracy. 

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I do fear Internet… but I shouldn’t. Or should I?

Monday morning, the 9th of May, a spokesman of the former Governor of California, Arnold Schwarzenegger, announced that his employer split up with his wife, Maria Shriver, after 25 years of common life. In the star business of the United States, it is a major event for that the actors who take part in this sad event belongs to specially mediatized environments: show business, politics and journalism. The news appeared on the web a couple of minutes after the official announcement. From that moment, it spread all over the world via Internet. Twitter played, as you can guess, a major role in that phenomenon.

Ok, well.

Some of the tweets were just gossip without any sources, people who just express their feelings about an event:

Sorry dude. Life’s sometimes tough. And others published a message with a link to another website.

Basically, in that case people propagate information the way they would like to learn about it. A lot of tweets don’t have a link with their source, but when the source is mentioned, it means the content is considered as valuable.

For a people’s event like this one, what sort of media is considered as providing valuable news? On a sample of 194 tweets with links, writing between 9PM and 10PM of May the 11th, it means 48 hours after the official statement, only 35% of the links were redirected to a celebrity focused website or magazine. In the French magazine market it would be Star, Célébrité or People. The second biggest slice with 27% includes news magazines or newspapers with a large people part in it. For example: 20 minutes or Le Matin. 17% comes from daily national or regional newspaper, 14% from gossip websites and 7% from blogs.

A second very interesting fact is the repartition of the sources. On the 63 referenced sources, only 4 of them were of major importance with more than 10 tweets referring to them.

TMZ is a TV channel and a website specialized in Celebrity News.

The Huffington Post is a news website covering politics, media, business, entertainment and more.

Healthland Time is a branch of Time magazine specialized in health, love and family.

And about Celebrity Gossip, it speaks for itself.

Half of the people relaying the event do it through these four websites. And the other half is a huge conglomerate of 59 websites and blogs being linked by less than 5 tweets.

I do not mean to intend that TMZ is the leader in the Celebrity news business. Of course not. They just probably published an article or a video sooner during the evening. The interesting part of this chart is the diversity in the sources people believe in. Twitter shows in this case that although information might be produce by a handful of Medias in the first place, people will go on believing a very large range of sources. Twitter shows in that case the diversity of Internet. Half of the people from the sample have a different source and, in their eyes, a trustworthy source. The information is everywhere and as it is so easy to control its veracity by comparing, Internet, in my eyes, becomes everyday more trustworthy.

Or maybe not. A sharp and vicious voice in my head tells me that people just take the news as it comes. The question is asked: Does Internet make the people gullible or do the people make Internet trustworthy?


YouTube Sensation

How great is the Internet? You can become famous without having to leave your room… Today, thanks to social networks and the Internet, any anonymous person with talent (or not) can become famous by posting amateur videos on YouTube. Let’s look at this phenomenon.  Anonymous teenagers in the need of recognition, dreaming of celebrity put online a video of what they do best. A way to become famous democratized by the Internet. Not only is the talent of the person important, but today most importantly is how people react to it and speak about it on social networks.

Justin Bieber is the most known example of this phenomenon. The American singer, who is today a worldwide star, started his professional career on YouTube. His mum posted a video of him on a local contest that was seen in a few days by millions of Internet users. Later he posted other videos of him singing R&B song, which is how his future agent Scooter Bruner discovered him.  He later sold his first album “My World” at more than 4 millions exemplary. Keenan Cahill who makes freaky lip-sync playbacks of pop hits, started his career on YouTube just as Justin Bieber. He is the new YouTube sensation, here is his story.

Keenan Cahill is a 16 years old American boy from Chicago, who suffers from the Maroteaux-Lamy syndrome preventing him from fully growing since the age of 8.

The boy lip-synchs current music hits and posts all that on his YouTube channel under the pseudo BeenerKeeKee19952.

Since October 2009, he became famous with a reprise of the Katy Perry “Teenage Dream” song made in summer 2010.

The video has been watched almost 5 million times between the 28 of August and the 14 of September. The performance was even noticed by the artist herself who thanked him on Twitter, which made him known for the 3 millions followers Katy Perry currently has.

The Perez Hilton website made by Perez Hilton a very influential American gossip blogger heard about the tweets and published the following news:


From this point on, the popularity of the kid did not stop growing.  Since then all his videos are hits and thanks to that many stars started to appear in his clips. He made for instance, a video with Nick Cannon, LMFAO, Jeremih, Lil Jon, or even David Guetta in his studio. All of these videos have been seen by millions of people. A video with 50 Cent that was made for the Chelsea Lately show on E! Entertainment, is as of today one of his most famous video with more than 31 million views:

He has a Facebook account that is partially closed for non-friends, but you can see that he has currently 4546 friends. It is actually possible to find 28 “Keenan Cahill” facebook personal pages, only one really belonging to him, other persons pretend to be him and have set up fake facebook pages. There also a large amount of Facebook pages concerning the singer, the biggest one has 141 200 “like”. It Contains comments about him from people all over the world.


There is also a large amount of Facebook groups but none of them exceeds 1000 members.

Keenan is also on Twitter, he updates himself his profile almost every day and has currently 103’978 followers.

For the past 30 days, 2236 tweets where made including the name “Kennan Cahill” most tweets come from fans all over the world that discovered a new video he made and share it with their followers.

Keenan Cahill started to film his videos with his webcam in his room. His videos could have been lost in all the clips YouTube contains, but destiny decided otherwise. His way to move, his mimics, and unique physic made him famous. On November 2010 his channel became the 72nd most popular account in the category musician – World on YouTube. As an all his videos have been seen 70 millions time on his official channel only, without counting the copies of his videos circulating elsewhere on YouTube. Beginning to become famous he received a camera and started to make better quality videos, but on the other hand his videos started to be less spontaneous and more commercial. For example he appeared in an Ad for a product Jennifer Aniston is representing. Between the first videos in 2009 and the latest one posted with LMFAO in May 2011, the aesthetical evolution is quite striking. From the bedroom to the studio, a webcam effect, dark light, fixed central plan to a professional camera and more professional technic, better light, change of environment and several plans within one video. Now surrounded by two agents, Kennan Cahill has become a professional whose job is to make lip-synch playbacks. After winning the spotlight battle, he is promoting his “brand” himself everywhere by promoting local TV stations or other unknown singers looking for fame.

It makes no doubt that the fact famous people started to appear and comment his videos helped him greatly in expanding his brand. because it made people more interested in knowing who he is.

A buzz never happens over night and it takes time to reach a large population. As we can see with this graphic, showing the web search of “Keenan Cahill” over the last months. It started slowly at the end of September 2010 when Katy Perry tweeted about him and the playback of her song. The biggest pick can be observed at the end of last year because it reached a large amount of the population and everyone wanted to know who was this new  phenomenon people where all talking about. Since then the buzz has slowed down a little but it comes up again each time he is inviting a star to feature in his video. In this case there is no doubt that the fact famous people joined him in his videos helped him get so popular. and it will certainly continue like that for a while if he manages to get enough coverage but also renew himself taking advantage of the buzz he is actually getting.

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Franky Slow Down, Guardian Angel

Franky Slow Down, An Angel On The Road

Franky Slow Down, An Angel On The Road

If you were driving around Switzerland, and suddenly saw a beardy, long haired guy, dressed like an angel, hitchhiking on the side on the highway, what will you do ? Probably laugh, and wondering who is this strange man. But, when you come back home, you saw the same man on Facebook. You saw that he has thousand and thousand of friends and/or fans. If you knew who he was, would you have stopped ? Would do you have listen what he has to say ?

The purpose of the article is to understand how social networks can contribute to create a public figure, his discourse about a cause, and finally a common background. By the way, who is this guy all in white, with wings ? His name is Franky Slow Down, he is an angel on the road. On the 8th of May, Franky took a three days trip around Switzerland. This is his story, only based on social medias.

Franky is a really relaxed guy. He is dressed all in white, beardy and long hair, with a gentle smile. And with his wings on his back, he stood on highways, hitchhiking, traveling only with the help of his thumbs and his kindness. But is he really an angel ? What (the hell) is he doing here ?

Public can follow all his adventures on Facebook. On the 8th of May, he announced that he will make a tour in Switzerland.

Franky's Status Update

As soon as the tour started,on the 9th of May, he posted a lot of updates, photos, and videos to his profile. At 2 :55 p.m., the road angel posted a video of his first impressions in Lausanne, where the tour started. Then, he is off to Neuchâtel. He found the lake beautiful and went to Bienne, where he made another video. « Bienne is a nice place to take it easy ! »

His videos are telling his adventures. Always casual, he looks like an angel backpacker. He told in his Berne video, that he had a dream, swimming in swiss chocolate where he was drowning. And suddenly, a piece of cheese appeared to him and he climb on it, rescued. « Swiss cheese saved my life, man ! » Franky was craving for cheese and found some near the Bundesrat. Next step, Interlaken. When hitchhiking, a white car stops. The driver recognizes him. Before going in, Franky checked the back of the car, and there it is, already sticked on the car, his logo, « Slow and easy ».

Franky On Tour

Everywhere he goes, he seems outgoing, positive, enjoying the beautiful swiss landscape. To every person he encountered, he said something like « Are you guys slow down, take it easy ? » He continued to Olten, Lucerne, Aarau, Brügglifeld, Zürich, till he arrived to Schauffausen on the 11th of May. Funny thing, he did not use the Facebook location tool. Yes, because you supposed it too, Franky Slow Down is not a real angel, even a real person.

Still, on his Facebook page, Franky Slow Down has ten albums and more than a hundred pictures. In those, the viewer can follow him in his tour of Switzerland. The angel shows him always smiling, interacting with people, or choosing a postcard and hitchhiking on the highway to Olten. He shows himself as an outgoing man, participating in events, like his Facebook friends can see in the album « Loveride 2011 », for example. He also shows his fans, like an hockey team wearing t-shirt with Franky Slow Down logo.

Franky also has a Twitter account, but only 11 people are following him. All links are pointing to his Facebook page. But still, there are tweets mentioning him, most of them are mentioning the angel location. Though, interesting tweets showed up. Like this tweet of the user Hoferlink, linking to a Flickr album and a picture of Franky without his wings. And for good reasons, Franky is played by an actor who won an award for best crossmedia campain.

Franky Slow Down Facebook Profile

On Facebook, Franky has a « real » profile page. This shows that his creator wants Franky Slow Down persona to be considered as a real person. Because, if your goal is to be « famous » on Facebook, it’s easier to create a fan page that an infinite number of people could like. A profile on Facebbok is limited to 5’000 friends. As you can see, Franky Slow Down has reached this limit. But, his profile is linked to the « Slow Down, Take It Easy » fan page, Franky’s slogan. More than 240’000 people like this page, and it’s providing news of Franky everyday. The news content and displayed on the fan page, is pretty much the same. But logically, there are a lot more interaction, likes and comments around every post.

But where does Franky come from? The answer is in another video, near an highway, an angel, alone, dirty, on edge, he called his boss and said: “God, I can’t take it anymore!” He is afraid because people of Switzerland are driving really fast, and are often killing themselves on the roads.

At the end of the video, appears a website address: The website is sponsorised by ASA – ASV, the swiss insurances, the BPA and the “Fonds de sécurité routière”. Franky is in reality part of a plan to sensibly people about the security on the roads.

If you only followed him on Facebook, Franky appears to be more important than the organization behind him.  He is kind of a local celebrity. More than embodying a prevention message, Franky is shown as someone really lovable. Caring for swiss people, he also share the same interests. He dreams about chocolate and cheese, looks at the watches in the shop windows in Interlaken, he likes to play soccer, sings in a band, hold a swiss flag near Zurich’s lake. All this background, even if not real, makes him an interesting figure and a very well constructed one. Without him, the message of the “Slow Down” campaign would has been clear and understood. But Franky Slow Down has a relational impact, much stronger than any commercial. He is someone everybody recognize and embody a common background, therefore conversations, he is now a part of people’s lives. They can directly talk to him, to his persona. He is close to them, thanks to real time updates, and, of course, social networks.

Franky Slow Down Going To Neuchâtel

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Chéri! Notre fils est sur facebook!

Facebook atteint la jeunesse.

Kevin est, comme tous les soirs assis derrière son ordinateur, sa mère prépare une quiche aux poireaux.

– Que fais-tu Kevin?
– Je chat sur Facebook avec Dylan.
– Tu fais quoi???
– Ben, je chat. Tu vois Maman, Dylan m’a poké hier. Alors je lui réponds. Il a été tagué par Emilie alors qu’il était déguisé en fille. Ca a fait un petit buzz dans notre réseau. Tout le monde pose des commentaires sur son mur… En plus il a marqué qu’il était dans une relation compliquée… Il est un peu strechi… Tu vois, quoi…

Sa mère se tait et continue à couper les poireaux. Elle n’a rien compris.

Mère dépassée par la modernité qui coupe les légumes...

Facebook: ma vie

Depuis sa création en 2004, par Mark Zuckerberg, Facebook s’introduit dans la vie de plus en plus de personnes. En février 2011, selon le site lui-même, le nombre d’utilisateurs avait atteint les 622 millions d’utilisateurs.

Un réseau social virtuel, une vie parallèle. On décrit le phénomène Facebook comme étant une révolution. Un révolution de la manière de communiquer et de créer un réseau. On retrouve ses amis d’enfance, on parcourt les photos de nos amis, on voit ce qu’ils pensent au temps t, ce qu’il font au moment m. Bien que des paramètres de sécurité peuvent être configurés, la vie privée de l’utilisateur est publiquement plus ou moins visible.

Aujourd’hui, le président des Etats-Unis nous parle directement via facebook. Il est possible de faire des accolades (pokes) à des célébrités. Bref, le monde s’ouvre à nous.

Bonjour... Aurevoir...

Une vie élargie, nouvelles, sociale… Certes, toutefois, il est nécessaire d’être initié car plusieurs utilisateurs ont souffert de leur manque d’attention.

Des court-métrages à titre informatif ou parodiant Facebook circulent sur le net.

Parodie prouvant qu’une initiation à Facebook est nécessaire et que… non… ce n’est pas la vraie vie…

Le guide des bonnes manières sur Facebook montre avec humour les possibles déboires que l’on peut malencontreusement rencontrer sur le réseaux social.


Avantages, désavantages: les avis divergent

Malgré les précautions et le paramétrage proposés par les créateurs, l’usage des réseaux sociaux, notamment de Facebook, comporte des risques.

Les avis sur le réseau social sont partagés. On a entendu ses bienfaits grâce notamment aux révolutions arabes, toutefois, l’envers de la médaille apparaît souvent aussi dans la presse.

Emporté par le phénomène « rendre public », une tendance des utilisateurs à se « starifier » apparaît. Des photos de tout genre, dans toutes les poses possibles et imaginables apparaissent sur les profils. La distinction entre vie privée et vie publique se doit, désormais d’être redéfinie. On est célibataire, intéressé par des hommes ou des femmes et on adore les ballades en forêt. Cela peut paraître anodin, mais ces informations peuvent avoir des graves conséquences. 

En moins de dix ans d’existence, l’utilisation de Facebook a fait diverses victimes.

En octobre 2008, Emma Forester, une anglaise de 34 ans et mère de deux enfant s’est faite assassinée par son mari. Elle avait, suite à une dispute, changé son profil de mariée à célibataire, (articles du 20minutes et du Figaro

Mars 2010, Emma Jones se suicide. Elle ne supportait pas la publication par son ami de certaines de ses photos où elle apparaît dénudée.

Le 31 octobre 2007, prétextant un problème familial, Kevin Colvin quitte son travail. Un collègue tombe sur son profil facebook sur lequel il raconte qu’il fête halloween et où une photo de lui et publiée. Kevin Colvin sera licencié.

La photo de Kevin Colvin qui lui a valu sa place de travail

Facebook et les mineurs

Harcèlement, mensonges, usage abusif du profil d’un tiers, les risques sont multiples et peuvent facilement d’attenté à la vie privée des utilisateurs. Surtout lorsqu’ils sont jeunes et ne sont pas encore conscients des coins obscures de l’humanité.

L’usage de facebook s’étend largement dans les tranches d’âge.

Selon une étude sortie le 10 mai 2011, aux Etats-Unis, parmi les 20 millions de mineurs pratiquant le site, 7,5 millions ont moins de 13 ans. L’âge légal pour aborder le réseau social est de 13 ans.

Les 13 à 54 ans arrivent aussi en masse sur le réseau. Plus d’enfants… plus de parents.

Avec ou sans la complicité de leurs parents, ces enfants ont modifié leur date de naissance pour y accéder.

Alors qu’avant nous faisions des ateliers de collage pour avoir une carte d’identité présentant un âge suffisant pour avoir droit d’intégrer les locaux de sordides discothèques, maintenant les mineurs falsifient leur âge pour accéder aux réseaux sociaux.

Les parents sont souvent pris de court face à la nouvelle passion de leur tendre progéniture et paniquent. Certains s’inscrivent aussi sur facebook, soit pour être, eux-aussi, dans le vent; soit pour garder un oeil discret sur les faits et gestes de leurs poussins sur la toile.

Le gap des générations se creuse.

Des parents veulent garder prévenir et surveiller leurs enfants et les enfants préfèrent garder leur intimité face à leur géniteurs. Comme ils disent: « Oh Merde ma ma mère est sur facebook! »


Parents sur facebook

La toile est assez grande pour subvenir aux besoins des deux parties.

Sur facebook lui même, une page nommée « Digital parents », portail australien, met en lien divers blogs et sites au sujet de la cyberparentalité. Digital parents est aussi présent sur twitter.

Le site offre les informations nécessaires aux parents démunis. Comment enseigner le web à ses enfants, quelles précautions prendre, que faire pour ne pas porter préjudice à son enfant dans sa sphère privée tout en étant observateur, pourquoi sa progéniture aime-t-elle autant ce réseau social?…

Sous forme de fichier pdf, le site propose même un guide aux parents sur facebook.

Guide des parents pour facebook

Facebook lui-même propose des tips aux créateurs de profils sur sa page d’accueil.

Les sites dédiés aux parents ont maintenant intégré les informations pour une meilleure utilisation du réseau social.


Être ami avec sa mère sur facebook?

Que répondre à sa chère Maman qui veut devenir notre amie sur Facebook???Plus amusant que les sites pour les parents, des sites d’alerte d’adolescents racontent avec sarcasme l’arrivée des parents sur facebook. Ambiance d’après fête quand Papa et Maman rentrent à la maison et prient tous les amis invités de rentrer chez eux alors que la fête battait son plein…

Oh M..., mes parents ont rejoint Facebook...

Ce site énumère les situations que rencontrent les jeunes utilisateurs quand leurs parents s’inscrivent sur le réseau social et met en évidence le gap générationnel qui sévit parfois dans ces situations.

Maman commente la photo d’une amie…
Elle se fait remettre à l’ordre…

Maman ne comprend pas la campagne de prévention contre le cancer du sein...


Pour les jeunes qui ne savent pas si oui ou non, ils devraient accepter leur maman en tant qu’amie, le site propose un flowchart amusant:

Si vraiment on ne sait pas si oui ou non on accepte ses parents comme amis sur Facebook...


L’entrée de Facebook dans les moeurs demande une certaine adaptation ainsi que certaines précautions. Prise à la légère par les jeunes, il est nécessaire de les prévenir des probables risques qu’ils encourent; ce que font les sites appropriés. Les parents quant à eux, se voient obligés de prendre des pincettes, la page facebook de leurs enfants contient des choses parfois extrêmement secrètes… Aujourd’hui, tout ce qui restait dans la cours d’école s’étend sur les murs de Facebook. Une mère peut voir que son fils de treize ans est en pâmoison devant une poitrine énorme d’une star de film qu’elle-même n’ose pas regarder et en même temps déchiffrer le français bancal de la petite amie qui lui propose des activités indécentes. 

Rester zen et communiquer semblent une fois de plus être la méthode appropriée.



C. C



Swiss politicians on twitter

I know, I know, this title sounds like a joke… But, who knows ?  Things could change.

With the federal elections coming in October 2011, a few candidates already announced their intention of using social media, including twitter to reach their potential voters. The cases of candidates for the Council of States are particularly interesting, because it’s an election in which they need to seduce voters beyond the borders of their political family, since they are elected by majority voting.

According to the Aargauer Zeitung, almost 80% of the members of the federal Assembly have a personal webpage. This number falls to 50% regarding facebook pages, and less than 20% for twitter accounts. Many politicians, like Pascale Bruderer —present member of the National Council from Aargau and candidate for the Council of State — have understood the benefit of a well managed facebook page, but fail to take advantage of the possibilities offered by twitter.
The Member of the Socialist Party, seems to be among the few who realize the time investment necessary to have an efficient presennce on twitter. Some just create an account, and hope it will all work by itself, and bring people to get interessted, notunderstanding the expectations of the public.

Take Felix Gutzwiler, member of the Radical-Liberal Party in Zürich, for example. This candidate for the Council of States used twitter to post a picture of himself posing with the singer Amy McDonald.

This attempt to give a relaxed image, to get closer to the public could have been successful if it would have been followed by other posts of the same type. It was not the case, this post is his last one, of an impressive total of 9.

Moreover this action couldn’t possibly have had any effect given the number of followers he has. Also interesting to notice that the only person he follows is Christian Bretscher, a expert in communication, member of the same political party as Mr. Gutzwiler.

The candidates for the Council of State in the canton of  Zürich are quite representative of the different approaches towards twitter existing among swiss politicians.

First there are candidates, that have an account but don’t know how to use it, or maybe don’t want to invest any time in it, like Felix Gutzwiler, or the — on internet— almost inexistent Urs Hany of the Christian-Democratic Party.

Christoph Blocher from the People’s Party is also a candidate in this election. He’s a very well known public figure, and would certainly rapidly get a big number of followers, but oddly his account is protected, which means his tweets are not visible, unless he accepts a follow request, which, in my case did not happen.

This is really a strange choice coming from a person, that is known for his strategic thinking and for his outstanding communication ability. A generation problem ? At 71 the old tribune might have lost a little of his drive to reach as many people as possible, even if  he has showed in the pas that he doesn’t mind using the internet to promulgate his views. The president of the party, Toni Brunner, has taken over, and is present on twitter to spread the message (yipee… ).

There is one candidate in Zürich, for whom twitter is clearly part of  a campaign strategy. Balthasar Glättli, member of the Green Party, is very active on twitter, with at least 2 or 3 tweets a day, communicating as well about his personal interest,

as his political message.

He really tries to involve the public in the campaign by asking them to give him feedback, for example,

 or with live-blogging.

Balthasar Glättli was tweeting before becoming a candidate and he is working in the computer branch. It isn’t such a surprise to see him so comfortable around social medias.

There is one more candidate for the Council of state in Zürich: Verena Diener from the Green-Liberal Party. She has a very clear opinion on social medias. She made the choice to have neither a facebook page, nor a twitter account, explaining, that, not knowing exactly how to us them, she wouldn’t be able to do it right. In consequence it would not bring her any benefit, and she would invest time for nothing. In this regard, strangely shares Balthasar Glättli’s point of view.

The two last example show, the importance of being coherent. If a politician is not prepared to invest time for his presence in social medias, to change his communication habits — especially for twitter — it might be better for him to stay completely out of them. A non-udated profile or website, like those of the majority of the swiss politician, has the opposite effect as expected : giving the image of a person out of place on the internet. It seems, that most politician don’t realize, their credibility is also an issue on social medias.

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