The Académie du Journalisme et des Médias (AJM) is an institut of the University of Neuchâtel (Switzerland).
The AJM’s main objective is the following:
Meeting skill requirements of media firms, with reference to their journalists and managers, thanks to an innovative education and training.
Two major changes revolutionize the training and educational needs of professionals in the media sector:
- the extremely rapid development of technologies;
- quality requirements that continue to strengthen with an increasing competition, requiring a change in managerial skills of journalists and managers.
Currently, there is no institution which meets all of these new needs. With its innovative and unique educational and training program, AJM wants to fill that gap.


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